Story Telling has been a part of this absoluteness of humanity that resides in a cosmos that is blended with an ultimate amalgamation of moralities and emptiness. While the one side of the world thrives for fiction and integrity, there exists the other side, filled up with a multitude of people where the depiction of imagery is a fantasy. Storytelling draws everyone's attention-seeking their interest – be it, children or grown-ups. The story captivates audiences. Since ancient times storytelling has gained importance. It could relate to mythology or mystery, spiritual or more scientific, and comedy or corporate.
“You’re never going to kill storytelling because it’s built-in the
human plan.”
Storytelling has been renewed for a long time. We all grew up listening to stories. The story is an inseparable part of everyone’s life. It is essential for the survival of business even. Apart from its products and services, a business must have its own story to create a brand image.
“A good story is loved by everyone.”
Story of developing a business, story to reach the hilltop, story of an entrepreneur, story of a Hero. These are all common life stories that are appreciated by the listeners. A good story helps to promote your business goodwill.
Here are a few requisites of a good and impressive story.
MEANINGFUL STORIES
There is a meaningful story at the back of every business which is related to the people connected to it.
Your audience becomes more attached to your story and remembers you if you have a harmonious story.
A meaningful story can build up a strong business image.
AUTHENTICITY
The authenticity of a story connects the listeners mentally as well as emotionally. When storytelling is done authentically it entangles the people into positive vibrations and building harmonious relationships.
VIRTUOUS
Like every story, a virtuous story must have a beginning and an end. Other than that, as it has been observed in Aristotle’s model, a promising story begins with unrest, hurdles, and grievances. Moves ahead with the heightening of challenges and obstacles and gradually all the troubles resolve to revert to a happy ending.
Sharing a story beginning with challenges, obstacles, and failure, ending with resolutions and success motivates others and offers an experience to learn from.
LISTENER FRIENDLY
Just think, if the story is monotone and unable to capture the attention of the listeners, then what’s the fun of storytelling?
So, the stout is interesting to keep the listeners attached to it. It should be equally emotional and trustworthy. Just as the children love to be bound with bedtime stories that are fascinating and expressive, same way adults also need strong reasons to stay connected to storytelling.
TRANSFORMATIONAL
Most storytellers use transformational tools to make their stories interesting. A twist and turn in the story make it more intriguing so listeners stay connected to it. Everyone loves to relate to the most powerful stories about passion and transformation.
"Storytelling comes naturally to humans, but since we live in an
unnatural world, we sometimes need a little help doing what
we’d naturally do.”
-Dan Harmon
Storytelling enables enterprises and corporations to project what they want to. It creates a perception in the minds of the listeners. It is a sort of marketing to tell people what kind of image we persist. Apart from making and maintaining a business brand, it encourages people to work more efficiently at their workplace.
Storytelling is a powerful tool for a business or a work to depict its image and create a brand.
Create an Image to Create an Influence. Reach us to know more. Also, you can join our live Self-Transformation 2. O Masterclass.